10th Annual Top-10 Summer Reading List for Business Leaders

Jeff Kudisch, Assistant Dean of Corporate Relations and Managing Director of the Office of Career Services

Emotional Intelligence 2.0
by Travis Bradberry and Jean Greaves, 2009

“As bestselling author and thought leader Patrick Lencioni noted in the opening pages, Emotional Intelligence 2.0 by Travis Bradberry and Jean Greaves ‘can drastically change the way you think about success.’ I concur and strongly encourage those seeking leadership positions to read this book,” says Jeff Kudisch, assistant dean of corporate relations and managing director of the Office of Career Services. “Emotional Intelligence (EQ) continues to receive increasing attention in the workplace, especially given evidence that executives who possess strong EQ skills seem to emerge as the best performers relative to their counterparts who rely heavily on their strong IQ. There are plenty of brilliant people who have never made it because they lack the social savvy needed to develop strong relationships, build trust and inspire others,” says Kudisch. “In addition to being an easy read, Emotional Intelligence 2.0 includes access to a free online assessment tool, the Emotional Intelligence Appraisal, which will help you create a baseline against gauging self-improvements.”

P.K. Kannan, Ralph J. Tyser Professor of Marketing Science

Who owns the future?
by Jaron Lanier, 2013

“Who Owns the Future? by Jaron Lanier provides a contrarian’s view of the benefits of technology, digitization, and ‘big data,’ which is both provocative and controversial,” says P.K. Kannan, Ralph J. Tyser Professor of Marketing Science. “Lanier’s main argument is that the riches derived from network connectivity, digitization and crowd-sourcing has benefited just a few major corporations (which he calls Siren Servers), concentrating wealth in the hands of a few, and decimating the middle-class over time. All of this may sound very socialistic, but the interesting ideas emerge when Lanier speculates how network technology can be leveraged to benefit all the network participants for their input. This is could mean customers getting payment for their online reviews, for their ‘Likes,’ their crowd-sourced ideas – all with the help of micro-payments. What implications this has for customer and citizen privacy and the market for information is a fascinating discourse. A must-read for all ‘big data’ fans!”

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Business Rx: Summer reads for business leaders

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Stash one of these in your beach bag or carry-on—here’s the 2013 list of annual summer reading recommendations from faculty and experts at the University of Maryland’s Robert H. Smith School of Business.

“The Big Short: Inside the Doomsday Machine,” by Michael Lewis (2011).

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“It’s entertaining and informative about the products and participants in the financial crisis. Financial markets and shadow banking have become rather convoluted but Lewis is able to provide an explanation of the industry while maintaining interest, even for those not in finance.”

— Mike Faulkender,
associate professor of finance

“Influence,” by Robert Cialdini (2009).

“The classic reference on how to sell. Based on rigorous academic research, the book helps one understand why people say ‘yes’ and how to apply this information.”

— Brent Goldfarb, associate
professor of management and
entrepreneurship

“Lean In,” by Sheryl Sandberg (2013).

“Every business leader should read Sandberg’s ‘Lean In.’ Women are changing the workplace and this is a must-read for professional women to feel confident and inspired to take their place at the table, but also for men to understand the positive impact. This is not ‘The Feminine Mystique’ — this is a ‘how-to guide’ on improving workplace dynamics and capitalizing on the talented, educated women in the workforce. Women are a rising tide that will absolutely lift all ships.”

— Elana Fine, managing director of the Dingman Center for Entrepreneurship

“The Power of Consistency: Prosperity Mindset Training for Sales and Business Professionals,” by Weldon Long (2013).

“Long teaches his readers how to follow a four-step process to success by, among other things, learning how your life reflects your thoughts and the words you use during self-talk. Long says the thoughts and beliefs we consistently have determine our level of success. This is a good book especially for new graduates and younger executives. You’ll appreciate the author’s incredible story of going from homelessness, alcoholism and prison to success in life and business.”

— Ken White, associate dean of MBA and M.S. Programs

“Quiet: The Power of Introverts in a World That Can’t Stop Talking,” by Susan Cain (2012).

“This book is not only addressed to introverts like me, but explains introverts to the two-thirds of the population that is extroverted. Cain explores the ‘extrovert ideal’ and gives examples of how society undervalues introverts. Introverts prefer listening to speaking. Introverts are also creative and innovative, but generally not good at self-promotion, and prefer working individually to working on a team. Cain explores the scientific research and provides stories about introversion and famous introverts — Dr. Seuss, Einstein, Proust and Chopin. Introverts and extroverts are compatible work partners — the extroverts just need to remember that introverts need ‘think’ time and time alone to recharge. The introverts need to remember that extroverts are recharged by interacting with others.”

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