10th Annual Top-10 Summer Reading List for Business Leaders

Jeff Kudisch, Assistant Dean of Corporate Relations and Managing Director of the Office of Career Services

Emotional Intelligence 2.0
by Travis Bradberry and Jean Greaves, 2009

“As bestselling author and thought leader Patrick Lencioni noted in the opening pages, Emotional Intelligence 2.0 by Travis Bradberry and Jean Greaves ‘can drastically change the way you think about success.’ I concur and strongly encourage those seeking leadership positions to read this book,” says Jeff Kudisch, assistant dean of corporate relations and managing director of the Office of Career Services. “Emotional Intelligence (EQ) continues to receive increasing attention in the workplace, especially given evidence that executives who possess strong EQ skills seem to emerge as the best performers relative to their counterparts who rely heavily on their strong IQ. There are plenty of brilliant people who have never made it because they lack the social savvy needed to develop strong relationships, build trust and inspire others,” says Kudisch. “In addition to being an easy read, Emotional Intelligence 2.0 includes access to a free online assessment tool, the Emotional Intelligence Appraisal, which will help you create a baseline against gauging self-improvements.”

P.K. Kannan, Ralph J. Tyser Professor of Marketing Science

Who owns the future?
by Jaron Lanier, 2013

“Who Owns the Future? by Jaron Lanier provides a contrarian’s view of the benefits of technology, digitization, and ‘big data,’ which is both provocative and controversial,” says P.K. Kannan, Ralph J. Tyser Professor of Marketing Science. “Lanier’s main argument is that the riches derived from network connectivity, digitization and crowd-sourcing has benefited just a few major corporations (which he calls Siren Servers), concentrating wealth in the hands of a few, and decimating the middle-class over time. All of this may sound very socialistic, but the interesting ideas emerge when Lanier speculates how network technology can be leveraged to benefit all the network participants for their input. This is could mean customers getting payment for their online reviews, for their ‘Likes,’ their crowd-sourced ideas – all with the help of micro-payments. What implications this has for customer and citizen privacy and the market for information is a fascinating discourse. A must-read for all ‘big data’ fans!”

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